VIP styling
May 30th 2010 11:04
VIP styling is taking the aspects that was started in Japan with the VIP Cars and merging them onto cars that aren't really considered VIP car platforms. Some platforms that are gaining popularity are the K-cars (Vitz, Scion, and other econo-box cars), vans (Odyssey and Previas) and many other vehicles (G35, IS300, 300Zs) that have been heavily influenced by the VIP Style. That also has trickled into our US domestic market with the larger cars like the Chrysler 300C and Dodge Magnum.
Where does this all fit into the US market? If you ask a VIP purist, it starts with the platform. A Lexus GS, LS or an Infiniti M or Q will always be considered VIP platforms. Unfortunately, many of the VIP platforms in Japan have not made it to the US market. Traditional VIP platforms like the Crown, Cedric, and President, never made it to our shores. As a result, the market has been narrowed which is why the VIP style has been applied to US spec cars like the G35, IS3, 350Z, as well as European marques too.
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