Auto news 11/25
November 26th 2006 02:58
Automakers shun Detroit for Los Angeles
More known for glitz and glamour than automobiles, Los Angeles is beefing up its auto show circuit.
La-La Land is attempting to draw the spotlight away from Detroit, which holds the largest automotive trade show in North America every year.
This year, L.A. organizers are moving the show up to next week, ahead of the show’s usual start date in January, after the North American International Auto Show in Detroit.
Los Angeles has always been home to automakers’ product design, but moving the show up raises its clout considerably. The show has attracted a number of vehicle launches, among them:
General Motors Corp. will unveil hybrid models of the Saturn Aura and GMC Yukon, as well as the Enclave crossover. Ford Motor Co. will showcase a new Escape and an Escape Hybrid.
DaimlerChrysler AG will debut the Sebring convertible. Nissan Motor Co. will display two new models, including a sport Sentra and a “performance oriented car.” Honda Motor Co. will also showcase concept vehicles.
"Los Angeles is such an important market for trend-setting cars and trucks," GM President nd Chief Executive Richard Wagoner said in a statement this week.
But what about the auto indsutry rivalry between Detroit and Los Angeles?
Score one for Los Angeles, at least in the case of the compact crossover Nissan Rouge. Nissan plans to officially unveil the crossover in Detroit in January, but it will display it in Los Angeles on Nov. 28.
This isn’t the first time the Los Angeles Show has tried to take some of the attention away from Detroit. 10 years ago, organizers moved the L.A. show ahead of Detroit’s.
Already, the number of vehicles that automakers will display in L.A. is at 35 this year, up from 28 last year.
More known for glitz and glamour than automobiles, Los Angeles is beefing up its auto show circuit.
La-La Land is attempting to draw the spotlight away from Detroit, which holds the largest automotive trade show in North America every year.
This year, L.A. organizers are moving the show up to next week, ahead of the show’s usual start date in January, after the North American International Auto Show in Detroit.
Los Angeles has always been home to automakers’ product design, but moving the show up raises its clout considerably. The show has attracted a number of vehicle launches, among them:
General Motors Corp. will unveil hybrid models of the Saturn Aura and GMC Yukon, as well as the Enclave crossover. Ford Motor Co. will showcase a new Escape and an Escape Hybrid.
DaimlerChrysler AG will debut the Sebring convertible. Nissan Motor Co. will display two new models, including a sport Sentra and a “performance oriented car.” Honda Motor Co. will also showcase concept vehicles.
"Los Angeles is such an important market for trend-setting cars and trucks," GM President nd Chief Executive Richard Wagoner said in a statement this week.
But what about the auto indsutry rivalry between Detroit and Los Angeles?
Score one for Los Angeles, at least in the case of the compact crossover Nissan Rouge. Nissan plans to officially unveil the crossover in Detroit in January, but it will display it in Los Angeles on Nov. 28.
This isn’t the first time the Los Angeles Show has tried to take some of the attention away from Detroit. 10 years ago, organizers moved the L.A. show ahead of Detroit’s.
Already, the number of vehicles that automakers will display in L.A. is at 35 this year, up from 28 last year.
Chrysler is unveiling the 2007 Sebring at the Los Angeles auto show
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